Wilfredo Valle
New Media Designer · San Francisco
I'm a generalist. Photography, design, AI, code. I don't stay in one lane because the interesting work happens where the lanes overlap.
My background is in visual storytelling. A BFA from the Academy of Art University, years as a Creative Trainer at Apple, and a career in Technical Program Management at Disney. That mix of design thinking and technical execution shapes everything I do.
On the photography side, I shoot cinematic portraits on location. Vintage train cars, weathered walls, the Golden Gate in fog. The environment is never a backdrop. It's part of the story. I light and compose these like editorial stills, where the setting and the subject say something together.
On the building side, I'm deep into AI. I use tools like Claude Code, Photoshop AI, and generative workflows to design and ship real projects. This site, my dashboards, my Lego composites with my kids. I'm interested in what happens when creative people actually use these tools instead of just talking about them.